10/03/2008
Daniel Thwaites brewery has unveiled a dark secret - the launch of eye catching new branding on one of its leading off trade beers.
Following extensive consumer research, the northern brewer embarked on a rebranding exercise during its bicentenary year in 2007, and fans of its Dark Mild can now see the results in the form of standout new packaging.
Thwaites’ extensive branding overhaul has seen the Lancashire company modernise its identity, leading to the development of a new look for its popular bottled range – aiding sales growth for the products.
Now the Dark Mild can has been redesigned to offer much increased shelf standout, but Thwaites brands manager Lee Williams believes loyal mild consumers will still recognise their old favourite.
He said: “Whilst the new look really enhances the can and communicates Thwaites’ key strengths as a progressive family brewer, it retains our brand identity and is still instantly identifiable.”
And, opportunities to see the new look packaging around the UK have been increased thanks to a listing in Morrisons stores throughout England and Wales, coming off the back of selected Tesco stores across the country already stocking the product.