‘How’s That’ for a Competition Prize - Thwaites Call on Wannabe Brewers to Create their own Cask Ale
Posted Tuesday the 19th June 2012
Thwaites is giving real ale fans the opportunity to brew their perfect pint following in the footsteps of former England and Lancashire cricketer David ‘Bumble’ Lloyd.
The competition entry which conjures up the most inspiring name and recipe for their brew will be brewed at Thwaites’ craft brewery aptly named ‘Crafty Dan’.
Bumble will be leaving his car at home to join the competition winner and three guests for a celebratory night out in Manchester as part of the prize. The winning beer will be sold through Thwaites’ pubs and bars complemented with a pump clip designed to promote the beer.
‘Crafty Dan’, located at its Star Brewery in Blackburn, allows Thwaites to create up to three new beers a week and to trial new, experimental flavours.
Renowned for his catchphrase ‘Start The Car!’, Bumble responsibly named his own bespoke beer ‘Leave The Car’ and it was one of the first to be brewed at Thwaites Craft Brewery.
Bumble created his own brew taking inspiration from the Thwaites website which uniquely allows consumers to craft their own beer, following a step by step guide to the brewing process.
The Blackburn-based brewer is anticipating to be bowled over by real ale fans with their creative submissions.
Ian Bearpark, Thwaites Brewing Director, said: “This competition encompasses the very essence of the Craft Brewery - to create and produce innovative and inspirational ales. Whilst the brewing team here have a host of beers in the pipeline for production, we’re now calling on armchair experts to have their say following in the footsteps of Bumble himself.
David Lloyd added: “I certainly had great fun experimenting and creating my own brew, now everyone has the opportunity to create their perfect virtual pint and see it become a reality. They’d be hopping mad not to give it a try for fun - the more topical or humorous the beer name the better.”
The competition, open to residents of the UK aged 18 or over, launches on Tuesday 19 June. As well as an evening with Bumble and overnight accommodation in Manchester the prize consists of tickets for the England vs New Zealand T20 match at Old Trafford on 10th September.
To enter, cask ale fans can create their own virtual brew at: www.thwaites.co.uk/brewing-process
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